About Cool Estate

Building a Canadian HVAC trade network for proven equipment and differentiated technologies.

What makes us different

Canadian HVAC support

Most rep agencies earn a commission and move on. We put our own capital behind the lines we carry.

Track record

Since 2001

A Canadian master distributor and stocking representative for HVAC/R manufacturers.

We take the risk

We buy and stock what we sell, so our interests sit with yours.

Built for HVAC

We work with HVAC wholesalers, engineers and contractors across Canada.

We back tech early

We represent the disruptive lines before the market accepts them.

National reach

Warehousing in Mississauga and Calgary, with stock held, not promised.

For manufacturers

How we launch lines

We stock every line we represent and take it to market across Canada, with a strategy built for each product and customer.

  • Brand building

    National advertising, trade shows, and sales and technical seminars.

  • Getting specified

    We work with consulting engineers, architects and mechanical contractors to get products specified.

  • Approvals to launch

    From qualifying standards and product approvals to launch day, with a plan for each line.

  • The right wholesalers

    We choose wholesale partners line by line, then train their technical, sales and counter staff.

  • Stock, planned

    Inventory levels set for each line across our Mississauga and Calgary warehouses.

  • Market feedback

    Competitive and field feedback that shapes product development for Canada.

Environments and applications

Modern multi-family residential tower at blue hour with packaged HVAC units on the roofline.

Our main focus

Multi-family HVAC

Equipment, controls and energy-efficiency technologies for apartments, condominiums and hotels, with specification and sizing support.

  • Apartments
  • Condominiums
  • Hotels
  • Long-term care
Aerial view of a district of commercial rooftops with HVAC plant at blue hour.

Portfolio performance

Physical AI and energy management for teams improving comfort, equipment operation and energy efficiency across multiple buildings.

  • Retail portfolios
  • Hospitality
  • Campuses
  • Commercial buildings
Existing rooftop mechanical plant at dawn, mid-upgrade with new components.

Retrofit energy efficiency

Improve the performance of existing HVAC and refrigeration systems before committing to replacement.

  • Existing buildings
  • Rooftop HVAC
  • Central plant
  • Refrigeration

Our team

Cool Estate team

The people you will speak to about our HVAC lines across Canada.

  • Portrait of Roy Panelli

    Roy Panelli

    President

  • Portrait of Fareed Ahmed

    Fareed Ahmed

    VP Sales & Marketing

  • Portrait of Troy Panelli

    Troy Panelli

    Sales Manager, Buffalo Booties

  • Portrait of Luisa Aragona

    Luisa Aragona

    Office Manager

Selected HVAC technologies, stocked and supported in Canada.

We are not afraid to pioneer technologies the industry has not yet caught up with. Early adopters, not laggards.